In case you missed the celebrity spokesperson announcement heard around the world, Gwen Stefani is the newest face of L’Oréal Paris. She has been one of the most iconic celebrities in fashion, beauty and music. My love for this woman knows no bounds, so it's only natural that her involvement with L’Oréal would thrill me to no end.
Her first commercial for the beauty giant premiered during last night's Golden Globes telecast. Featuring her iconic red lips, Gwen is the face of Infallible Le Rouge, a new long wearing lip color. After reviewing the color swatches on L’Oréal's website, I assume that Gwen is either wearing Ravishing Red or Refined Ruby in the video. UPDATE: I have confirmed with L'Oreal's color team that she is, indeed, wearing Ravishing Red in the commercial. I haven't had an opportunity to see these products in person, but if they are anything like the other products in the Infallable line, they will be spectacular.
What do you think of the commercial?
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If anyone knows how to brand a product, it's Gwen Stefani. What initially started out as a "dance album project" has launched numerous collaborations, a second album, two fashion lines, and a fragrance empire. I'm not going to lie - I buy into L.A.M.B. wholeheartedly. Even if I didn't <3 Gwen as much as I do, I would still be drawn to her brands. She has managed to transcend the celebrity line trashiness and turn her projects into a bonafide fashion empire.
