Clear Scalp & Hair Beauty Therapy: A new line of shampoos & conditioners founded on the belief that 99% of hair's natural strength and beauty comes from the scalp. By feeding the scalp, rather than the ends of the hair, Clear aims to build the foundation for strong, beautiful hair. The line contains six shampoos and five conditioners infused with Nutrium 10 technology. The line boasts results within 7 days. Prices range from $4.99 to $5.99 and the line can be found at mass retailers, drugstores & supermarkets.

Freeze 24/7: Age-less skincare that offers instant gratification with technology rooted in science, Freeze 24/7 has launched four new products. Prices range from $65 - $105.

• Skin Glace, a combination cleanser and mask, $65
• Instant Targeted Wrinkle Treatment, $65-95
• Ice Cream Double Scoop, Intensive Anti-Aging Moisturizer, $105
• Freeze 24/7 & Go, smoother & brightener, $75

M-61: Named after a blue galaxy, M-61 was created by the CEO and co-founder of Bluemercury. After going through 175 formulas achieve the nine products in the line, M-61 was born. The line combines the best of technical skin science and power-packed naturals while eliminating undesirable ingredients. Prices range from $19 - $92.

• Power Cleanse, pore purifying glycolic face cleanser, $34
• Brilliant Cleanse, skin-smoothing alpha beta hydroxy cream face cleanser, $32
• Perfect Cleanse, gentle vitamin e foaming face cleanser, $26
• Power Pro-Peel, 2 minute facial peel & post-peel vitamin a & vitamin c treatment, $28 - $74
• Fast Blast, 2 minute vitamin c facial mask, $50
• Vitablast C, vitamin c and e serum, $92
• Hydraboost, hydtrating b5 peptide serum, $78
• Vitablast C Hand, vitamin c & e hand cream, $19

Any of these launches spark your curiosity? Leave me a comment below on which product most interests you!

Finds of the week:

• High: K Jacques St Tropez Epicure leather sandals, $260
• Low: Joe's Tina leather sandals, $90

Off the wire:

• Sketchers has to pay $50 million because Shape Ups don't actually work.
• Pinterest raises $100 million to further their copyright curation platform.
• Fab.com opens an NYC pop-up.

Smart reads:

• Off The Rack: The Webster at Target Women's Apparel - The Budget Babe
• {weekend wear} - Miss Whoever You Are
• Arquiste fragrances - Cult of Pretty

What happens when everyone's favorite bodycare line launches anti-aging skincare? A beautifully crafted, diverse and powerful range of products are born.

The 13 piece collection is built around the concept that beauty should be low maintenance and high performance in four simple daily steps. While the collection does have mainstay products like cleansers, toners and moisturizers, there are also targeted (and interesting) solutions like the Pep-Rich Lip Booster, which helps to diminish the appearance of fine lines and boost moisture, or the Karanja Tree Sunshield, a mattifying sunscreen that can be applied over or under makeup.

Prices range from $42 to $98, a reasonable price point for such an established brands entry into anti-ageing skincare. In addition, Molton Brown's collection has clinical studies to back each product's claims and ingredients sourced from all over the world. That's not an inexpensive proposition.

What are your thoughts on Molton Brown? Do you love their products?

Finds of the week:

• High: YSL's Shocking Felt Tip Eyeliner Pen, $32
• Low: Maybelline's Eye Studio Felt Tip Eyeliner, $8

Off the wire:

• Karl Lagerfeld once owned (and wore) a mankini. Photo evidence because it happened.
• Max Azria only works five hours a day. Redesigning the same bandage dress can't be that difficult.
• Betsey Johnson files for Chapter 11, but the reality show is still on.

Smart reads:

• LOFT Summer 2012 Lookbook - The Budget Babe
• I'm Powerless Against a J.Crew/Pamela Love Collaboration - Eye4Style
• It's Like Going On Vacation, But Not - Miss Whoever You Are

Exciting news! If you happen to flip through a copy of New Beauty's Spring/Summer 2012 issue, you'll find a quote from me on page 70 talking about Sula's Paint & Peel polishes. Also quoted in the issue are my girls Eileen from Miss Whoever You Are, Shannon from A Girl's Gotta Spa, and Carla from Product Girl.

What did I have to say about Sula's Paint & Peel Polishes?

"instead of peeling up at the edges, as I expected, the polish actually wore at the edges like normal formulas. Call me a believer."

For more on this innovative product, check out my review here.

Finds of the week:

• High: Michael Michael Kors Jelly Jet Set Tote, $168
• Low: Danielle Nicole Jelly Tote, $54

Off the wire:

• Ashley Judd tells the truth about her face and shakes a finger at the media.
• Coffee drinking is linked to lower depression rates in women.
• If you attack someone with a Louboutin, you might be all over the internet.

Smart reads:

• Bisou Bisou for JCPenney Spring 2012 Loookbook - The Budget Babe
• DIY Nail Stickers - The Beauty Department
• Escape Plotting (In Pin, Obviously) - A Little Alytude

Oh, fashion. You make us do the silliest things. Here's a perfect example: I fell in love with the Kate Spade Bond Street Florence (in flo coral, of course) and frankly, it's not as big of a bag as I would like for every day. I had to get strategic about the things I really needed to get me through the day but the biggest economizing came from my makeup bag. I'm a beauty junkie, and while the products I use (and carry) change every day, I still bring way too much. My little Flo - as I affectionately call my bag - has really taught me the value of editing.

This is an excellent example of my version of a "power purse". For the business part of me, I rely on essentials like my Marc Jacobs business card holder, Listerine Strips, a fine point pink Sharpie, my 2012 goal journal and my Graphic Image 2012 Agenda. Of course my Tom Ford sunnies are an absolute essential, for both work and play. When it comes to beauty, I really like to play with my look. I love the Revlon ColorBurst Lip Butters, seen here in Lollipop and Peach Parfait. They're great for a downsized makeup bag because they deliver a punch of color with the hydrating elements of a lip balm.

Revlon and ELLE Magazine have teamed up to celebrate beauty through the lens of self confidence, personal style and the necessity of being prepared for anything that comes your way. ELLE has curated 8 unique power purses to be given away to very lucky ladies. The value of each bag is $3,000, including both the handbag and contents.

4 of these amazing bags will be given away via Revlon's Facebook page, however another 4 will be dropped at diverse locations throughout the country. Want to get your hands on one? Connect with Revlon on Facebook for clues on how to find the drop location and great daily giveaways. If you aren't one of the lucky eight winners, you can still get your hands on goodies at each drop site, like samples, makeovers and other fun incentives.

Here's what I want to know - what do you pack in your power purse?

Finds of the week:

• High: Manolo Blahnik Fonden Spectator Lace-Up Sandal, $945
• Low: Brooks Brothers Leather T-Strap Spectator, $198

Off the wire:

• Pinterest is now reportedly the #3 social network in the US.
• There's mad drama surrounding the Sea of Shoes profile in Texas Monthly.
• Kate Spade launches swimwear and it's predictably adorable.

Smart reads:

• My cherry blossom nail art tutorial - The Budget Babe
• Coral Obligation: Three Vibrant Coral Lip Accoutrements For Spring - Beauty Blogging Junkie
• Style Journey: Pink Lemonade - Stylish Curves

Introducing Friends of Style IT, a new interview series that offers a bit of insight (plus a side serving of whit and giggles) into the lives of some of the most superhuman people I know.

Some people have a special ability of communicating online that makes you feel like you know them, even if you have never met. Julia Murphree, Director of Public Relations for Maybelline, has that gift. In fact, we somehow managed to go at least a couple of seasons during Mercedes-Benz Fashion Week without meeting (even though we both made concerted efforts). Of course with Maybelline as one of the title sponsors of the shows, it's no wonder. Julia has a lot on her hands.

In addition to sharing the colorful world of Maybelline with editors and bloggers alike, Julia also won my heart on Monday nights, when it feels like the entire Twitter community bands together to live tweet Gossip Girl. Her comments are smart, insightful, and often Chuck Bass-related. Who can blame her?

To learn more about Julia's impressive career and more, keep reading.

How did you get your start in the industry?

My first job in New York was at a PR agency called LaForce + Stevens. I was desperate to work in fashion but their only opening was on the beauty team. I was hired as an Account Executive, catering to clients including by Terry, Carita, Decleor and Nuxe. A week into my new career, my boss went on maternity leave...and never returned. With little (if any) direction, I was forced to sink or swim. I dove in head first and fell in love with beauty in the process.

What's the funniest fashion mishap that you've witnessed? Bonus points if it's actually happened to you.

I have this awesome pair of leather pants I wear every chance I get. But the first time I wore them, they split right up the back! I was mortified. A coat check attendant gave me a shirt to tie around my waist, which probably made things worse since it looked as if I was going for a grunge look. Grunge wasn't happening at the time. Needless to say, I had the seam reinforced soon after this incident.

What are three things you'd never be caught without?

1. Falsies Mascara- I wouldn’t clean the house without mascara on.

2. A manicure- I always have color on my nails. I feel naked without it. My signature shade is Big Spender by essie.

3. My iPhone. Addicted to Twitter and Tumblr. #obvs

I'd never be caught with:

Flats on! You'll never catch me wearing flats. Unless I'm injured. Or at the gym.

If you wanted to dispel one myth about the fashion industry, what would it be?

A lot of people think working in fashion and beauty is all about going to parties and being fabulous. It's such hard work and there is zero room to be lazy. It's about dedication, passion, integrity and - if you're lucky - a little bit of fun.

This may sound kind of odd, but for me, there's something so relaxing about hand washing my delicates. I have friends who send their undergarments out with the rest of the laundry or throw them into the wash. Hand washing is part of my Sunday ritual (alongside polishing my nails and an intense skincare regimen). Sometimes I'll use Woolite, sometimes I'll use a special delicates wash, but nothing ever feels as special as I want it to.

Enter Roux Maison, a Nasville-based brand that has a commitment to creating eco-friendly laundry products that are effective without compromise.  With a complete line of laundry products, including products for delicates, sports, and swimwear, and stain remoal products, plus travel sizes. Each product comes in fragrance-free, ambrosia and sweet tea scents, true to Roux Maison's southern heritage.

What I love about the scents is that the fragrance lasts, even after the wash. Ambrosia is a relaxing lavender blend, while Sweet Tea is a refreshing citrus. The Delicate wash is about $16 which will last you approximately 40 washes.

Do you hand wash your delicates? Why or why not?