HP has enlisted Fern Mallis to join their latest campaign, "Everybody On". In case you've been hiding from the fashion world, Fern Mallis is credited with the modern organization and somewhat centralization of today's New York Fashion Week. In this brief promo video, Mallis parallels the rise of NYFW with the rise of technology, as well as giving young designers the opportunity to be known on an international level.
What I find most interesting about this video is what she doesn't say. Her word choice is incredibly specific and certainly sidesteps acknowledging many of the people and passions who have used technology, in many cases specifically HP technology, to instantly share information from Fashion Week. This immediacy, combined with individuals and their passion, is a cornerstone of the Fashion Week experience, for better or worse.
What do you think of what she has to sasy?
During one whirlwind night, sometime before the Fashion Week madness set in, I attended an event celebrating the launch of La Prairie's latest scientific skincare achievement, Cellular Power Infusion, at Bloomingdale's. La Prairie's skincare is widely known to be amongst the best in the world, with world class research backing each and every products. But if I'm going to be honest - I find it incredibly intimidating. Every product I have tried, I have loved to the bottom of the container, but HOW does it work?
Happy International Women's Day! Personally, there's no better way to celebrate the joy of being a woman than with a whisky cocktail. Ask any of my friends and they'll tell you without hesitation that when we go out, my drink of choice is undeniably a whisky cocktail. For me, they're smooth, relaxing and the perfect ending to often stressful days.
