Bravo's golden child and winner of Project Runway, Christian Siriano, has inked a deal with Payless for an exclusive line of shoes. Set to debut in February at New York Fashion Week and hit stores for Fall 2009, Siriano joins the likes of Lela Rose, Abaete, and Patricia Field - quite a coup for the young designer.
I appreciated his innovative and avant garde spirit when he was on the show, so it will be very interesting to see how he transforms that innovation into footwear. Furthermore, I'm looking forward to seeing how his attention to detail translates to a Payless price point - you'd be surprised at the details exchanged for price points - a lesson I learned well while sitting through a Wal-Mart "big picture" meeting. Fortunately Payless' price points have more wiggle room with their designer collections, set to retail between $25 - $45.
What would you like to see in Christina Siriano footwear?



