There's still time to win a Rakku Shoe Wheel with Style IT and ThisNext. Don't forget how easy it is!

Click here for the full details.

Hurry up, because time is running out. Contest ends February 9, and the winner will be announced right here on Style IT February 10.

 

 

Click here for full details on how to win! 

Come on, admit it. Who doesn't love playing dress up in designer duds?! Now you can too, and win a Rakku Shoe Wheel all at the same time. All you have to do is use ThisNext to recommend what you'd wear if you were to attend New York Fashion Week and tag it Style IT. If you don't have an account with ThisNext, be sure to sign up for one. Enter now, because the contest ends February 9.

Need a little more inspiration? Check out all the items tagged "Style IT".

 

Style IT and ThisNext are teaming up to allow readers of Style IT to win a Rakku Shoe Wheel!

What would you wear if you could attend New York Fashion Week? Style IT and This Next want to know! All you have to do to win a Rakku Shoe Wheel is select the items you'd wear if you could attend the shows, and be sure to tag them "StyleIT". Be sure to sign up for a ThisNext account if you don't already have one so you can participate.

To add to the fun, add beauty products, accessories and undergarments you'd wear. Don't forget to tag your items, because we'll be checking in on you! The official contest dates are from February 2 through February 9. The winner will be announced right here on Style IT on February 10. Good luck!

 

 

 

It seems like everyone is trying to be a social climber these days. The new website, FameGame.com, tracks social ranking by the number of events and attended and the ratio of photos that come from these parties. With a ticker like the New York Stock Exchange, the comparisons don't end there. In a recent New York Times article profiling socialites, the Times asks "Could you call them 'business climbers'?". Sighting the socialite to businesswoman poster child as Tory Burch, a woman who has taken her fashion line and expanded it into 5 standalone boutiques in 2 years.

Socialites like Fabiola Beracasa and Tinsley Mortimer, who have more than enough money to stand on their own, are using their image as part of a branding platform. Mortimer has a line of Samantha Thavasa handbags selling like hotcakes in Japan, while Beracasa is the creative director of an estate jewelry company. “About two years ago I started curling my hair and wearing it pinned to the side,” Mortimer said. “I became associated with that and with a certain kind of overly girly style: baby-doll dresses, pouf skirts and Mary Janes. Right now my hair is straight. I have to get it curled so I can leave the house.”

Another socialite famous for self branding and self promotion is Paris Hilton, who took her hotel heiress status to the bookstores, movie theaters and record stores. Her sister, Nicky Hilton, isn't doing so bad for herself either, by designing her own fashion line, Chick by Nicky Hilton, and designing her own chain of boutique hotels.

Other websites that track socialite rankings are the New York Social Diary and Socialite Rank. The New York Social Diary covers New York social events, photos, shopping diaries and profiles. Social Rank weekly ranks New York socialites based on personal styles and designer relations, press coverage, appearances, and the "hot factor". Common top 20 at Socialite Rank include Bee Schaffer, Ivanka Trump, Tinsley Mortimer, Fabiola Beracasa, Tory Burch, Amanda Hearst, Lydia Hearst, and Margherita Missoni.

Media outlets are starting to pick up on the socialite craze. Five socialites are competing to land the lead role in a tv pilot entitled "Social". Included are Tinsley Mortimer and Fabiola Beracasa. "The story concerns a high society beauty who goes on a bad date with a gossip columnist." VH1 is currently in development to do an episode of "The Fabulous Life Of..." on New York Glamour girls.

Former socialites who have taken their name and image into a fashion branding machine include Carolina Herrera, Diane von Furstenberg and Lilly Pulitzer. Our advice is to sit back, watch the fame meter and look for these socialites in your local boutique.

Welcome back Nicole! After a rumored stint in rehab for an eating disorder, Nicole Richie is back and making the red carpet rounds. Her new brunette hair is stunning, and her cheeks are looking a teeny bit fuller--making her look significantly healthier. It's so nice to see her looking well!

Other attendees at the Launch were Lindsay Lohan, Nicky Hilton, Kimberly Stewart, Paris Hilton, Shar Jackson, Stacy Keibler, and Randy Jackson. Kudos to Paris Hilton for keeping up the classy look.