It feels so ironic to be writing this post - I've been waiting for this day for the past couple of years. Today at 11am, ideeli will launch their first plus size sale, aptly named Plus Size Perfection.

The plus size market is primed for events of this type. Retailers often complain about larger sizes not selling well, mostly due to a lack of awareness (read: marketing) on their part. It's a perfect opportunity to service a consumer segment that feels abandoned and fill them with excitement and opportunity.

Today's multi-brand sale features pieces from Jules, Donna Ricco, Calvin Klein, Adrianna Pappell and Monif C. In addition to being the first private sale site to fully embrace the plus size consumer, ideeli is also hosting a live Facebook chat with yours truly from 12-2pm EST during the sale. People are already posting their questions & thoughts on the sale - feel free to contribute yours now!

In preparation for tomorrow's sale, don't forget to sign up for an ideeli account if you don't already have one. The best way for us to ensure that ideeli continues to hold plus size sales and retailers recognize the power of the plus size consumer is to support events like this - if you see something you like, buy it!

Check out this exclusive look at today's sale, featuring pieces from Jules and Monif C, below!

Don't forget to join me from 12-2pm EST on ideeli's Facebook page for a live chat!