I remember growing up in mall culture during the late '90s - The Limited (and Express) were so cool.  To me, The Limited was Express' cooler, older sister - a sister I couldn't afford to hang out with.  Times (and perceptions) have definitely changed.  These days it feels like The Limited has been hanging out in the dark corner of a bar and only recently has attempted to enter the spotlight.

Last week, The Limited opened a pop up store in SoHo. This retail space was the first Limited retail location in New York City in 10 years. What I loved about The Limited being away for so long was the opportunity to be introduced to the brand all over again. The accessories felt fresh, the styling felt fun and the prices were really reasonable.  While the pop up store only brought The Limited to NYC for four days, we can still visit & shop at TheLimited.com.

Thanks to my visit to the pop up store, I was able to take home two of the amazing infinity scarves (see me wearing the teal here). For $39.50 you can snag one of the hottest and most versatile accessories of the season. Mildly chilly? Wear it as a double scarf.  Windy out? Wear it as a hoodie & scarf combination.  The styling opportunities are endless.  I personally believe the infinity scarf is the must have winter accessory.

Check out photos of The Limited's triumphant return to New York City in the gallery below. See any pieces that spark your interest?